Case Studies
Elizabeth’s work spans two decades and numerous industries, including B2B and DTC companies, destination marketing organizations, non-profits and startups. The through line is the same in every engagement: understand what the organization is actually trying to achieve, build the strategy, lead the work, and leave behind a marketing function capable of sustained momentum and results.
BROWSE BY SECTOR:
Private Sector, Tourism, Non-Profit + Civic
Private Sector
West Coast Seeds
The primary objective was to develop and implement a comprehensive marketing plan and build a performance-based marketing team.
River Valley Estates
The resulting website needed to be optimized for search and lead generation, with strong video assets required to create a dynamic and storytelling approach.
Akhurst Machinery
Akhurst was entering an $80B market with no positioning, no presence, and leads coming in through their supplier rather than their own efforts. Elizabeth built the strategic foundation: competitive landscape, positioning platform, segmented buyer profiles, and a lead sourcing plan ready to execute.
Staub Electronics
When COVID prompted staffing changes at Staub, Elizabeth stepped in to hold the marketing function together, maintain momentum with the dealer community, and develop the 2021 strategy so the organization had a clear plan waiting when they were ready to move.
Tourism
Tourism Langley
Throughout the one-year contract, multiple significant projects were completed, including a comprehensive rebrand and execution of two grants.
Tourism Delta
Tourism Delta is the Destination Marketing Organization for Delta, B.C., which includes the communities of Ladner, Tsawwassen and North Delta. As a fractional tourism manager, Elizabeth oversees destination development and marketing initiatives.
Non-Profit + Civic
Women’s Health Collective Canada
The goal was to create a national-level brand and web identity as a platform to support and advance women's healthcare, addressing inequities in funding, research and care.
Between the Bridges
A new brand and website needed to be created, as well as print collateral in the form of a passport for in-market activation.
Alberta Women’s Health Foundation
Project management support was required in the development of the new brand for the AWHF. The result was a comprehensive brand development that reflected organizational goals, stakeholder feedback and the values and mission of the new initiative.