Services

Fractional CMO

Not just another sugar-coated title.

Is a Fractional CMO or Director of Marketing right for your business? Has your company experienced recent growth or contraction? Do you have a small but hard-working marketing team who needs leadership support? Perhaps you work with multiple external service providers to meet your marketing needs, and it feels hard to stay on top of it all.

As a fractional marketing executive, Elizabeth brings over 20 years of experience to your organization, providing a clear vision with a holistic approach to align marketing resource allocation with the broader strategic plan and business goals.

I HELP MY CLIENTS:

• Achieve growth and drive revenue

• Build teams and positive organizational culture

• Develop structures and systems for success

• Leverage existing resources to improve operational efficiency

• Manage creative and technical projects

• Strategically plan and set goals

• Create strong and clear communication channels

What does it look like to work with Elizabeth as a Fractional CMO?

Continued support over a 6-month or more extended period, helping to create marketing strategy, determine the best tactical approach and execute those plans.

Marketing Strategy 

A great marketing strategy provides a comprehensive road map for the marketing team to make decisions, allocate resources and navigate unexpected challenges.

So often, businesses experiencing rapid transitions through growth or changing market conditions are too busy doing their marketing activities to hit pause and take a bird's-eye view of the cost, impact, and effectiveness of the day-to-day actions of the team.

Elizabeth develops practical marketing strategies that are fully integrated with your organization's strategic plan, business goals, and operational and growth capacity.

And a clear plan for tactical execution provides a tangible take-away to guide marketing over the following year.

Strategy deliverables:

• 2- 60min Discovery + Learning Sessions

• Market Research

• Marketing Strategy:

  • Define Objectives 

  • Situation Analysis 

  • Identify Key Markets 

  • Strategy Development 

  • One-Year Tactical Plan

  • Budget 

  • Evaluation Metrics 

• Final Client Presentation 

Project Management

goal oriented. results focused.

Elizabeth is a results-driven project manager, ensuring that her clients' vision is fully realized within the budget and timelines of each project.

She specializes in bridging the gap between internal teams and external service providers, whether agency or independent.

Her direct communication style creates clear expectations for all project and organizational stakeholders, and her attention to detail provides an efficient process for optimal outcomes.

Projects I manage

• Brand/Rebrand

• Website Design + Development

• Marketing Campaign Initiatives

• Digital Platform Implementation

• Photography + Videography

• Stakeholder Engagement

• Facilitation