Staub Electronics
Staub Electronics is one of Canada's leading distributors of integrated technology products, serving the residential AV, commercial AV, and automotive markets since 1981. A trusted partner to specialty retailers, custom integrators, and mass merchants across the country, Staub has built its reputation on deep product knowledge, same-day shipping, and a service model anchored in experienced, relationship-driven people.
THE GOAL
When COVID-19 prompted staffing changes across the business, Staub found itself without dedicated marketing leadership at a moment that demanded both continuity and strategic clarity. The digital and content marketing function needed to keep running and needed to be pointed in the right direction for what came next. The goal was not a long-term retainer. It was a defined, purposeful bridge: bring in senior marketing expertise to hold the function steady, maintain momentum with Staub's dealer and integrator community, and develop a forward-facing plan that would carry the organization confidently into 2021.
THE WORK
Elizabeth was engaged on a fixed-scope basis beginning in May 2020, assuming leadership of Staub's digital and content marketing function with a remit that covered both immediate execution and longer-term strategy. She began with a structured discovery process, defining target markets, clarifying marketing goals, and developing a content strategy aligned with Staub's sales and business development priorities. A six-month content map provided the operational framework for everything that followed.
From there, Elizabeth directed her team in managing Staub's social media channels and a twice-monthly e-newsletter, maintaining consistent, professional communication with the dealer and integrator community throughout a period of genuine market uncertainty. Digital advertising was activated across search and social platforms to sustain visibility during the transition.Alongside ongoing execution, Elizabeth developed a comprehensive 2021 marketing strategy: a high-level plan built around revised growth goals and the realities of a post-COVID recovery. The plan identified key markets, assessed the competitive landscape, and outlined the campaign initiatives Staub would need to re-engage its audience and pursue growth with confidence when conditions allowed.
THE RESULTS
The engagement delivered what it was designed to: uninterrupted marketing operations, a consistent brand voice maintained through an uncertain period, and a clear strategic foundation for the year ahead. When the transition was complete and Staub was ready to bring marketing leadership back in-house, the 2021 plan was in place and ready to execute. The engagement closed on schedule, a reflection of its intent from the outset. Sometimes the measure of good fractional work is not how long it runs, but how cleanly it ends.
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